If your web designer isn’t doing this, what are you paying for?
Ten things a business website should do now. Most sites do three. Paste yours and get your score in about ten seconds.
Free. Checks only what any visitor can see. Nothing is stored.
Here’s the Standard. Watch each one work.
It builds in front of you.
Your designer should be able to show you your site before you pay a deposit, not after three weeks of “mood boards.” On my homepage, you type your business and watch a site build itself, live.
Ask your designer: can you show me a version of my site today?
Try it on the homepage →Fresh from the oven, every morning.
Small-batch breads and celebration cakes, baked before sunrise.
It answers at 2 AM.
People decide at night, on their phones, in bed. If your site can’t answer “do you have parking?” until 9 AM, they’ve already booked with someone who could. A real concierge knows your prices, hours and rules, and answers in your voice.
Ask your designer: who answers my site at 2 AM?
It books, not just chats.
A chatbot that says “please call us” is a voicemail with extra steps. Your site should hold the time, take the details, and tell you the second it happens.
Ask your designer: can a stranger book me without a phone call?
AI can walk in and book.
More people now tell ChatGPT or Claude “find me a Pilates class Thursday and book it.” The AI needs a door into your business to do that. Almost nobody has one. I built one for NOGA Movement, and it’s live.
Ask your designer: can an AI assistant book with me directly?
Google and AI can actually read it.
Behind a good site are files people never see: data that tells Google you’re a business with hours, prices and a location, and a short summary written for AI search. Without them, ChatGPT guesses, and it often guesses wrong.
Ask your designer: what does ChatGPT say when someone asks about my business?
You keep the money.
Booking apps and marketplaces take a cut of every sale, forever. A site that books and takes payment directly turns that cut back into profit. Move the sliders to your own numbers.
Ask your designer: how much am I paying platforms that my site could keep?
You wake up to a report.
Your site works the night shift. In the morning you get one short report: who came, what they asked, what got booked, and the one thing that needs you.
Ask your designer: what did my site do last night?
Good morning. Here’s last night.
- Answered 3 questions about parking and prices.
- Booked an intro session for Thursday 6:30 PM.
- Sent a reminder to tomorrow’s 9 AM.
- Someone asked about a refund. Flagged it for you.
- A client who hasn’t been in for 60 days rebooked.
It follows up so you don’t have to.
Reminders before the appointment. A kind note after a no-show, with a link to rebook. A “we miss you” when someone drifts away. Sent on their own, in your words, at the right time.
Ask your designer: what happens after someone books, or doesn’t show?
Score it. Share it. Then let’s fix it.
I’m Laurie, and I build sites that meet the Standard: designed by hand, with the concierge, the booking and the AI door built in. Tell me about your business and I’ll reply personally, usually within one business day.
Or see what I’ve built: open my homepage and tap “Or see what I’ve already built.”
Got it. Talk soon.
Laurie will reach out personally, usually within one business day.